Swisher+Company is an evolution from a conventional advertising agency to a progressive communications firm. More than just a name, "Swisher+Company" provides the capacity to yield measurable results for our clients' service and product categories and drives actions that move brands.
Swisher+Company forges relationships with clients that demand strategy, analytics, creativity, execution and true accountability for communications initiatives. We engage our clients' customers through traditional and trend-based disciplines. Direct, digital, and cultural marketing pave the way for our infrastructure. Advertising and public relations follow suit.
Utilizing customer metrics, we gain a deep understanding of our clients' target audience to develop measurable campaigns that are analyzed to produce return on investment.
As an independent communications firm, Swisher+Company goes beyond one-sided marketing tactics. We are strategic, analytic and accountable.
We know how people think. We know what people want. We know how to make people react.
_drive results
Everything we do is centered around one thing, delivering results.
Utilizing different disciplines is our way of applying a "method to the madness" and organizationally providing services that make customers react.
_direct
Employing customer insight, we apply direct marketing to send a message without an intervening form of media. Consequently it drives activity, that can be attributed to a specific "call-to-action," that allow for a direct response, emphasizing measurable results, easy to track.
We reach out through direct mail, establishing contact that is targeted, timely, and measurable.
Ambient marketing allows us to fuse with day to day surroundings and correlate the behavioral patterns of our target audience.
Viral marketing exercises the notion that people are talking. We initiate a distinguished branded message to the right people, who pass it on.
New business grows business, CRM keeps business.
Anyone can create direct, we create direct-driven results.
_digital
Promoting products and services via digital distribution channels enables us to reach customers in a cost-effective manner that is personal, timely and very relevant. Pull and Push technologies assist in the execution.
We commit the user in blogs, streaming media, social sites, and search engines to find and subsequently grab the content that we've created. E-mail, SMS, or RSS pushes a message to the recipient.
We develop clever databases, modified messages, and exclusive applications for our clients. Coupled with targeted and devoted curriculum, this helps us achieve our ultimate goal—inspire reaction, forge relationships and deliver results.
We are interactive marketers.
_cultural
Tapping into culturally targeted communication strategies is something we take pride in. We take what we know and apply it to the growing and diverse needs of advancing markets.
For example: The Hispanic population is the fastest growing minority group in the US. Embracing it, allows us to develop and implement all-inclusive marketing initiatives, that encompass advertising strategies and public relations affairs, that relate to the Hispanic community.
We create messages that are in tune to cultural differences. We break it down to each generation with in the adorning culture and target it to the appropriate market.
We constructively create cultural campaigns.
_advertising
One thing that stays the same is that everything is always changing. We play on that constant with an advertising discipline built around being media-neutral and creatively in sync.
Our media initiative examines the perpetual movement of a consistently changing media world. We look at how the customer is effected and establish an experience rather than simple exposure. We strategically place our messages where they will have the most impact. Timing is everything and so is a clients' return on investment.
Through channel allocation modeling, competitive analysis and behavior-based planning, our messages are clear, concise, and establish contact that makes the customer react.
Swisher+Company connects, creates, and is the cornerstone for its clients' objectives.
_public relations
Swisher+Company assists clients' by establishing and sustaining active relationships. Perception is reality in the PR world and we understand that a clients' reputation is everything when it comes to success. We help enhance that distinction, because after all, it's what sets you apart from the competition.
We have the ability to reach and the resources to produce a reaction. We apply grassroot efforts and understand that simply shooting out a press release just doesn't cut it. We know what's newsworthy and when it is, that way we optimize impact.
Corporate communications, crisis management, event management and media relations are our areas of expertise, we are non-tactical and strategic.
We find niches, isolate them and execute a plan that leaves an impression.
_rfp
Our case studies detail real time communication initiatives. We can share a custom set of experiences with you to demonstrate our capacity for helping your organization with its unique communication needs.
_the agency
Intuitively operating at a cultivated capacity. We have evolved, we are Swisher+Company.
We are a goal driven firm molded by our capabilities. Our appeal promotes an unparalleled combination of creativity and analytics. We add strategy to the mix and give clients business-building results that sells their products and builds their brands.
Understanding, Execution and Measurement are what set us apart.
At Swisher+Company, we come up with ideas that influence customer behavior in the most creative ways. Doing it our way increases reward and decreases uncertainty.
_relationships
Swisher+Company has enjoyed client relationships spanning a broad range of industries. Because the challenges that our clients face for their product and service categories are all unique to their companies and industries, we don't rely on generic communications solutions. Our industry experience allows us to adopt best practices while innovating new solutions derived from customer metrics.
Service and Product Category Experience:
*Click on section below to view client list
Commercial Interest Associations Food & Beverage
Food Manufacturing, Distribution and Wholesaling
Professional Sports Clubs
Physical Fitness Facilities and Health Consultants
Retail
Motor Vehicle and Aircraft Dealers
Insurance Agents, Brokers, and Services
Non-Profit & Not-for-Profit
Residential Real Estate
Legal Services
Commercial Real Estate
Personnel Supply Services
Health Services
Performing Arts
Membership Organizations
Educational Services
Technology
_evolution
Like anything, we have a past. We started small with the vision to grow. Having a strategy and the ability to be creative, together, formulated the need to formalize the process. Here is what we now know:
Competition only makes "you," better, so we compete.
Proactively ambitious and intelligent individuals produce great work, and we've weeded through those possessing a "lack there of."
Certain people have certain talents, we found them.
Working together with a strong core leadership increases efficiency.
We have a passion for what we do and have gone beyond our original parameters to spread that dedication.
Marketing, Advertising, and Public Relations demand forming a relationship that holds us accountable in order to succeed.
_headlines
January 2008 - Swisher+Company Announces Four New Hires - Swisher+Company announced the addition of four new members to its fast-growing Jacksonville team. Included are Carol Rosheck (media supervisor), Carmen Jenkins (traffic manager), Chris Albarado (senior account coordinator) and Mike Franqui (junior art director).
January 2008 - SwisherBurgos rebranded to Swisher+Company to signify its evolution from a conventional advertising agency to a progressive communications firm.
July 2007 - SwisherBurgos Announces Hire of Account Coordinator - SwisherBurgos announces the addition of account coordinator Alisa Alfano to its account services department on July 6, 2007. She joins SwisherBurgos following an internship with the Dalton Agency. Alfano earned a bachelor's in communications from the University of North Florida with a concentration in advertising.
May 2007 - SwisherBurgos Announces Four New Hires, Promotion - SwisherBurgos expands its Jacksonville office with the addition of four to the agency and the promotion of one within its creative services department. Joining the team are Bryant Hardwick (art director), Kristen Janik (accounting and office assistant), Justice Kragiel (account executive) and Nick McCormick (creative services manager). Lisa Patrick was also promoted to junior art director.
_work here
From our young talent to our battle-tested industry veterans, we respect each team member as a valued contributor. Because Swisher+Company's strength is derived directly from the collective strengths of our staff, we provide training and professional development at all levels. We have fashioned our departments in a manner that allows your responsibilities to follow your abilities, which directly impacts your career growth. Whether a part of the account services, creative services or business services department, our positive agency culture helps keep our jobs interesting, fun and rewarding.
While we post job opportunities here when new needs arise, don't be discouraged if your position is not listed. We are always interested in dedicated and enthusiastic professionals to help grow our agency. Please send your resume to resumes@swisherandco.com and let us know about yourself.